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Yvon Chouinard was not like other bosses. An environmentalist ahead of his time, a passionate mountaineer and founder of the brand Patagonia, he was always a businessman despite himself.
Even God Himself would surf with the Devil if the waves were big enough…Dorian "Doc" Paskowitz could have been the devil himself, ferrying his clan of nine kids from beach to beach in his 8 square-metre caravan. Graduating from Stanford, California with a promising political career in Hawaii, this doctor left it all behind in 1956 after two divorces, and dedicated the rest of his life to his passion: surfing.
It is December 23rd of 1977 in Utah, USA. Robert Redford is skiing on Sundance’ slopes, that is to say at home. In 1969, he decided to buy plots of lands that became a winter sports resort, where art, community and nature meet in harmony. Ten years later, the Sundance Festival came to light and grew under his leadership. Robert Redford moves naturally during the winter ski season.
Alain Marhic is the founder of the watch brand MARCH LA.B. Launched 4 years ago between the cities of Biarritz, his adopted hometown, and Los Angeles, where his designer friend and partner Jérôme Mage originates.
Alain previously worked for Quicksilver and is also former model, skillful surfer and loves the spirit and elegance of the 60's and 70's.
Grannis LeRoy embodies the surf spirit that has been inspiring Cuisse de Grenouille. An icon originating in the sixties when the sport became a real lifestyle, LeRoy is known as surf photography’s “godfather”.
When looking at the work of an architect or a designer, one wonders about his inspirations. In Joran Briand’s case it would be the wave, from the ocean, on which he practices his passion for surfing, and that guides him in his creations. After an experience at Noé Duchaufour-Lawrence, he founded his own agency in 2011.